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Benchmarking and Statistical Data Collection –Practical suggestions for a data-driven analysis of the Palestinian tourism ecosystem(s)

February 21, 2022 @ 4:30 pm - 6:30 pm

How many tourists visit Palestine? Where do they come from and how long do they stay? How much money do they spend and where? Which sites are most frequented and what do foreigners think about Palestinian hospitality?

Successful destination management relies on accurate and conclusive data and statistical information. Obtaining such information is no simple task and destinations invest great deals in profiling their target markets and visitors to better steer and plan their tourism sector’s marketing and development activities.

This edition of our tourism talks will take a look at the (well known) challenges of benchmarking and statistical data collection for the Palestinian tourism economy and discuss practical suggestions how a data-driven analysis post-COVID could look like.

Agenda (tentative)

16:30-16:35 Welcome Remarks EJTDP team
16:35 – 16:50 Introduction of facilitators and participants All participants
16:50 – 17:45 Input, presentation & discussion: What kind of data do we have? – Why kind of data do we need? Setting a framework for a practical benchmarking and statistical data collection approach for the Palestinian tourism sector Sebastian D. Plötzgen (presentation, facilitation), all participants
17:45 – 18:00 Suggestions: A practical roadmap to benchmarking and statistical data collection for the Palestinian tourism ecosystem(s) Sebastian D. Plötzgen
18:00 – 18:30 Discussion & practical steps forward All participants
18:25 – 18:30 Wrap Up and Outlook EJTDP team

As with all tourism talk sessions, this episode is open to all tourism practitioners from the public and private sides as well as anyone with an interest in Palestinian tourism.

We especially invite interested people with a background in statistics, data analysis and benchmarking to join this session and to contribute their professional and/or personal experiences!

Some material will be shared ahead of the session.

EJTDP’s Tourism Talks are hybrid events: Join us in person at: EJTDP’s Tourism Development Hub (Al-Yacoubi Street #6, Jerusalem) or online. A unique link to join virtually will be provided after registration.

Please also note that you must register in order to attend the event.

Please note that in-person meetings might be cancelled at short notice due to the COVID-19 situation and the Talk will be virtual, only.

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February 21, 2022
4:30 pm - 6:30 pm
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شارع اليعقوبي ٦
Jerusalem, Israel
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