What and Where is Destination Palestine? – Defining the boundaries of good tourism sector governance

This session is a follow-up discussion on an important point raised in our December 13th discussion on “Destination Management Organizations” (DMO): What and where is Destination Palestine?! What are the boundaries of the Palestinian tourism sector?

Without a clear understanding of what we actually speak about, when we say, “Destination Palestine”, it is arguably impossible to come to terms with modalities of sector governance, such as DMO models or public and private sector collaboration. Furthermore, marketing & branding, international campaigning as well as simple product descriptions become extremely challenging if the destination itself is not clearly defined.

To come to terms with these complex and multi-dimensional topics, we will shed light from different angles in a series of discussions using real case studies. Our focus for the first discussion will be the marketing perspective of “Destination Palestine”. We will use the example of Hainan Island (China), a destination that went from overconfidence in tourism arrivals to a fear of being forgotten in an increasingly competitive environment.

As with all tourism talk sessions, this episode is open to all tourism practitioners from the public and private sides as well as anyone with an interest in Palestinian tourism.